Content writing is an art. A good content writer knows how to express the message precisely and in a compelling manner. But if you are thinking of having your content written by professionals, there are certain tips that can help you make the right choice.
If your website or business blog has high traffic but attracts low conversions, or if it does not meet your target conversions, content writing is probably the reason.
Even though you are told that the search engines are smart enough to pick up relevant keywords for any given keyword, in reality, it happens otherwise. Search engines give priority to well-written content that may not necessarily use too many keywords. This is one of the reasons why you should choose competent writers.
According to search engine experts, having the right keywords in your content is not enough. You should also consider factors such as relevancy, readability and authenticity of the content. Even though it is easier for customers to access high-quality content online as compared to offline, yet low-quality writings rank higher than high-quality writings because search engines give priority to such content.
When you read a piece of writing, you can make out where the author is from and what his background is. The same goes with search engine bots, which makes them rank your page lower if your content lacks authenticity. For example, if you order for a low-quality article about medical marijuana written by an Australian writer, it would probably be ranked higher than high-quality articles on the same topic written by writers from another part of the world because search engines consider local writers to have more expertise in their niche field.
But this doesn’t mean that you should not employ foreign writers. If your market lies outside your country or industry knowledge is limited only within the boundaries of one nation, then hiring a writer from other countries is recommended.
When you hire an unlimited content writing service, make sure that the person you are speaking to is the actual writer. He should be able to answer your questions with authority rather than a referral. Also, only choose those who are willing to provide samples of their work for review.
There are many websites that offer article writing services for various niches and topics. But not all of them are reliable and some might even compromise the quality of your article in order to meet deadlines. Hence, you should choose a reputed writing service with skilled writers who can produce effective content for your business or website. Even though custom research is time-consuming and expensive, it is worth investing in because it helps retain traffic on